Advanced Pay Per Click (PPC) Certification Program

The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

Course Introduction
01 – Psychology of Search
02 – Buying Funnel
03 – Understanding Keyword Organization
04 – Keyword Match
05 – Negative Keywords and Managing Search Terms
06 – Keyword Researce
07 – Creating Compelling
08 – Advanced Ad Features
09 – Ad Testing
10 – Ad Extensions
11 – Campaign Types Budget and Reach
12 – Location and Language Targeting
13 – Introduction to Audience Types
14 – How to Segment Data and Create Lists
15 – Using the Audience Lists to Reach Customers
16 – Introduction to the Display Network
17 – Display Targeting Options
18 – Display Ad Formats
19 – Setting And Measuring Goals
20 – Bidding and Attribution
21 – Reporting and Testing
22 – Ad group organization
23 – Campaign Organization
24 – Working with Multiple Accounts
25 – Introduction to Quality Score
26 – Working with Quality Score
27 – Quality Score Diagnosis and Pivot Tables
28 – Setting Up Your PPC Strategy
29 – Creating Your Account
30 – Managing Your Account
31 – Shopping and Video Campaigns
32 – Automation and Other Tools

  1. Developing a Business Case for Content Marketing
  2. Creating a Successful Content Marketing Strategy
  3. Creating a Remarkable Editorial Mission Statement
  4. Targeting Customer Intent Instead of Demographics
  5. Targeting Key Influencers
  6. Producing Help, Hub, and Hero Content Consistently
  7. Producing Engaging Content More Frequently
  8. Using Effective B2C and B2B Content Marketing Tactics
  9. Building Successful B2C and B2B Social Media Platforms
  10. Helping Customers find the Information They Seek
  11. Helping Key Influencers Impact the Buyer’s Decision-Making Process
  12. Measuring Content Effectiveness
  13. Measuring Return on Marketing Investment
  14. Improving by Experimenting With New Initiatives
  15. Improving Effectiveness by Becoming More Sophisticated or Mature
  16. Content Marketing in the Foreseeable Future

Advanced Website Conversion Rate Optimization
Introduction to Website Conversion Rate Optimization
Conversion Planning
The Design Concepts of Conversion
Creating Conversion Structure
Gaining Momentum
Starting the Conversation
Web Analytics Analysis and Measurement
Taking Action and Optimizing your Product
Conversion with PPC

PPC Foundations
Introduction
Introduction to Pay Per Click
Psychology of Search
Search Ads and Keyword Targeting
Increasing Reach with Display Network
Reaching Target Audiences
The Buying Funnel
Setting and Measuring Marketing Goals
How PPC Fits into the Digital Strategy1
Reporting and Tracking

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